Being ranked on the 1st  page for your particular search term by a search engine will bring Targeted customers(ready to buy), to your site. Remember this, the higher you are ranked in the searches, the more potential customers you will have because you will attract more people to your site, since they will not have to search threw hundreds of Web Sites in order to find your Site (WHICH NOBODY WILL DO). Having a Website ranked within the first few pages is great, but your probably asking how would I do that? That is a tough question, but I am going to tell you how you can have your site ranked higher in the search engines.

#1 Relevancy… Most of the search engines base how a persons Website is Ranked, by the Relevancy of your Websites name, to the content that someone would find in your Website.

#2 Content… There must be a sufficient amount of content Relevant to the name of the Website.

#3  Links…  The number of links from your Website to other Relevant Websites that link back to your website. ( This one thing will rapidly move your search engine ranking to the top).

#4 Open Directories... Getting listed in open Directories, like yahoo, MSN, GOOGLE. and AOL
                                          Having your site listed in these directories will also improve your site           listing  in the search engines. 

 listed above are some of the basic things you can do, but the really important things are are as follows.

Keyword Optimization

Keyword placement (the exact character location)

inbound links and outbound links (pages with high PR)

your keyword or phrase in your title

number of words in your text

H1 and H2 heading's

Your keyword placement in your meta tags

your meta tag description

There are a host of other factors that determine your page rank in search engines. Search engines use algorithms to determine page rankings and they are constantly changing. So unless you are a computer genius, it will take you months to achieve a page ranking on the first page of a search results, and most likely, you will never be on the in the top 5. You must remember that you are competing against billions of web pages trying to do the same thing you are trying to do. ( this fact had me discouraged at first, but I found absolution. I used IBP Internet business promoter by Axandra, and within 3 days of using their product I achieved a page rank of #8 out of 177,000,000, for my keyword phrase, that's not to bad since I am not a computer genius. It helps you with all of the factors and Algorithms necessary to achieve a TOP 10 ranking on any search engine, which will save you months and months of time.

you will find a link to Axandra below.

     The importance of Optimizing your website for the search engines.

Search engine optimization refers to the technique of optimizing your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.

However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives.

1. Make Sure Your Site Will Not Be Penalized

Webmasters realize the importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to the following website optimization practices:

• Use of hidden texts or hidden links on web pages.
• Use of cloaking
• Excessive automated queries to search engines like Google
• Web pages loaded with irrelevant words
• Keyword stuffing
• Multiple pages, sub-domains, domains with substantially duplicate content

2. Select Correct Keyword Phrases

Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.

Do not restrict yourself and be open minded in this area. You may think that most of the search is coming from 1 word keyword. However, it is wrong. Most people uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.

In addition, think creatively and perform linguistics research can help you generate useful keyword phrases.

3. Optimize website's Title and Meta Tags

One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.

Some search engines also give importance to the presence of the keyword in the meta description and keyword tag. Currently, it does not applicable to Google though.

4. Optimize Website Content

All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.

To prevent your site from being regarded as “over optimization”, you should not stuff keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this, optimize website copy should have at least 200-250 words.

5. Ensure Clean Coding

To allow search engines to index and analyze your website correctly, you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you edit the pages very often during web design phase.

In addition, search engines are not good at understanding Java Applet and Flash. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well.

Please also check whether your website has broken links. They may stop search engine spiders to crawl other web pages in your website, it may result in loss of hundreds or thousands website traffic per month, and waste your search engine optimization effort.

6. Link Building

In case you have a little bit knowledge about search engine optimization, you likely know that link popularity is very important to attaining high search engine ranking in major search engines such as Google, MSN, Yahoo, etc..

Yes, search engines use link analysis to determine search engine rankings. The phiolosophy is that if an inbound link points to your site, your site must have some value. Therefore, the inbound link is regarded as a "positive vote" to your website. The more inbound link you have, the higher is your link popularity. This can boost your search engine ranking.

However, quality of links (link reputation) is also important. If you can get an inbound link from a high popularity website, your site will get more benefit.

There are many methods to perform link building including seeking one-way link, reciprocal links, 3-way links, etc. Because link popularity and link reputation are of great importance to search engine positions, many search engine optimizers spend most of their time in link building.

7. Optimize Dynamic Website Content

Search engines are not good at understanding dynamically generated web pages. Therefore, I suggest you should change your dynamic URL to static URL. If it is not possible, you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.

Another simpler way is to create a sitemap and list all dynamic URLs on it. This can help a bit.

Conclusion

Search engine optimization is very important to search engine marketing. When it is done properly, it helps you attract many targeted visitors to your website, and can improve your business results.

However, search engine optimization requires extensive knowledge and time to implement. Therefore, employing a team of SEO professional is a wise choice. This is where AXANDRA  IBP 9 software tools will insure your success.                                                  

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